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Nielsen BuzzMetrics
New York, NY
Sector: Business Process Outsourcing
Invested: 2006
Portfolio Manager: Rick Kieser
Online marketing solutions provider focusing on measuring and monitoring Consumer-Generated Media (blogs, websites, chatrooms) for retail clients seeking to understand customer preferences and trends.
River Cities Capital Fund III
Status: Exited
News:
Nielsen to acquire remainder of BuzzMetrics
BuzzMetrics, a tech firm with a Cincinnati office that specializes in research and technologies to mine, measure and analyze online resources, is being fully acquired by the Nielsen Co. More >
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It is very difficult to discover current and insightful best management practices from other technology companies our size. River Cities is very good about gathering and sharing that information in meaningful ways among their portfolio companies.
Rusty Gordon
CEO
Knowlagent
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