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Nielsen BuzzMetrics
New York, NY
Sector: Business Process Outsourcing
Invested: 2006
Portfolio Manager: Rick Kieser
Online marketing solutions provider focusing on measuring and monitoring Consumer-Generated Media (blogs, websites, chatrooms) for retail clients seeking to understand customer preferences and trends.
River Cities Capital Fund III
Status: Exited
News:
Nielsen to acquire remainder of BuzzMetrics
BuzzMetrics, a tech firm with a Cincinnati office that specializes in research and technologies to mine, measure and analyze online resources, is being fully acquired by the Nielsen Co. More >
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River Cities has been the most active investor in Intelliseek. They spent time in understanding our business, evaluating strategic options and helping management making right decisions, particularly in very tough times. They bring a great balance of protecting downside risk without losing the upside potential.
Mahendra Vora
Founder and Chairman
Intelliseek
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