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Nielsen BuzzMetrics
New York, NY
Sector: Business Process Outsourcing
Invested: 2006
Portfolio Manager: Rick Kieser
Online marketing solutions provider focusing on measuring and monitoring Consumer-Generated Media (blogs, websites, chatrooms) for retail clients seeking to understand customer preferences and trends.
River Cities Capital Fund III
Status: Exited
News:
Nielsen to acquire remainder of BuzzMetrics
BuzzMetrics, a tech firm with a Cincinnati office that specializes in research and technologies to mine, measure and analyze online resources, is being fully acquired by the Nielsen Co. More >
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River Cities has taken the time to thoroughly understand our industry and our competition and their strategies through independent research. This research has been of tremendous value and has positively affected our strategies.
Archie Black
CEO
SPS Commerce, Inc.
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